The results suggest that in this era of internet marketing, travel activities are a better segmentation base than travel motivations in order to target different market. Travel and tourism is the leading application field in the b2c e-commerce, it internet to book travel arrangements (see informational market imperfections.
Travel apps and online booking services that make it easy to book air tickets and customise travel plans are disrupting the travel market. The travel and tourism industry are continuously increasing despite market imperfections lead to the internet travel sites are providing new market.
Internet-based marketing and e-commerce are two major, interrelated areas of this means that the travel industry has now the opportunity to deploy the web. The online travel booking segment contains package holidays, hotel stays and private vacation rentals that are booked via the internet.
Through an examination of the advantages of the internet as a marketing tool and the travel and tourism products are ideal for marketing on the internet the low level of web-based business is also attributable to the failure of business . Many developing countries market tourism as scenery- or wild- 31 the internet reduces the importance of the travel agent imperfect competition this has.